SAN DONÀ DI PIAVE, Italy – Atlantis Headwear, a leader in sustainable branded headwear, proudly partnered with La Direttissima, the iconic mountain race held annually in Trento, Italy. From August 22–24, 2025, athletes competed in four endurance events, including thrilling night runs that tested both stamina and spirit.
The event’s signature challenges included:
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A 10-kilometer course with 1,000 meters of elevation gain
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A 13-kilometer course with 1,300 meters of ascent
Both routes climb directly from Trento’s city center to the summit of Monte Bondone, traversing alpine meadows, rugged ridgelines, and forested trails.
Contestants were excited to show off their new headwear. Photo courtesy of Sportsman
A Cap That Reflects the Race Spirit
Atlantis designed the official race cap, merging aesthetics, performance, and responsibility. Crafted from recycled polyester and elastane, the cap is lightweight, durable, and comfortable—ideal for athletes moving with freedom and respect for nature.
“More than an accessory, this cap is a manifesto for conscious living, where performance meets sustainability,” Atlantis noted. The collaboration underscores both organizations’ shared respect for the outdoors and dedication to sustainable practices.
For more information on how to purchase Atlantis products in the United States, visit sportsmancaps.com.
