In this panel discussion recorded live at the 2025 Impressions Expo in Long Beach, California, Rick Roth, president of New England’s Mirror Image Screenprinting & Embroidery and co-founder of the Ink Kitchen, discusses the importance of quality web presence to success in the decorated apparel business with Cole Lundstrom of Merch Troop and Gavin StGeorges of Seps.io. As part of the discussion, Cole and Gavin also offer some great ideas on how to improve your business’s website to both attract customers and grow sales.
For more on all three Impressions Expos, including the expos in Long Beach, California, and Atlantic City, New Jersey, and Dallas, Texas, click here.
