Josep Maria Morralla Mercadé, Managing Director of STAHLS’ TPT. Photo courtesy of STAHLS’
St. Clair Shores, MI — STAHLS’ has appointed Josep Maria Morralla Mercadé as Managing Director of STAHLS’ TPT, the company’s Spain-based apparel decoration and licensing operation serving elite sports clubs, global brands, and premium apparel programs across Europe.
Mercadé brings more than 20 years of international executive leadership experience across Europe and Latin America, with a background in industrial transformation, multi-site operations, and scalable production strategy within the printing, packaging, and graphic arts industries. His career includes senior roles where he delivered measurable improvements in operational performance, productivity, profitability, and manufacturing modernization.
Driving Operational Excellence at Scale
Throughout his career, Mercadé has led complex P&L structures and multi-disciplinary teams while advancing operational excellence through Lean practices and continuous improvement. His experience includes implementing advanced systems and methodologies such as Lean manufacturing, RFID, Total Productive Maintenance (TPM), and digital transformation initiatives, priorities that align with STAHLS’ focus on quality, speed, and creative production capability at scale.
In his new role, Mercadé will focus on accelerating STAHLS’ TPT growth in key categories including sports, licensed merchandise, and workwear, reinforcing the company’s position as a production and innovation partner for leading clubs, retailers, and apparel brands.
Leadership Perspectives
“STAHLS’ has built a global platform that helps brands and decorators produce more — and produce better — through technology,” said Carleen Gray, CEO of STAHLS’. “This appointment is part of how we scale that vision worldwide. Josep Maria brings the leadership experience and operational discipline needed to expand capacity, elevate quality, and strengthen STAHLS’ role as the world’s leading partner for custom apparel decoration across every market we serve.”
“We’re building the next generation of apparel decoration operations in EMEA, where creativity, speed, and precision must scale together,” added Martin Borley, CEO, STAHLS’ EMEA. “Josep Maria understands how to modernize production, develop high-performing teams, and deliver consistent, premium outcomes for customers. His leadership will help STAHLS’ TPT accelerate growth and set a new standard for licensed and elite sports decoration in the region.”
