One of the great things about an effective social media program is the way it can be the ultimate win-win. Case in point, Branded Threads, winner in last year’s best small decorating company category, which continues to grow by leaps and bounds, in large part thanks to its online efforts. According to company founder, Sam Lapcevic, “Branded Threads social media presence was built the same way our shop was, production focused and rooted in real day-to-day operations. We make people in the industry and outside of the industry care about decorated apparel…Our social presence also plays a direct role in business growth. Clients discover us through production videos, event coverage and retail merch drops. They see proof of capability before ever starting a conversation. It’s become one of our strongest marketing and credibility tools.” Better still, if Branded Threads’ social media content is any indication, in addition to being profitable, a well-thought-out online presence can also be a lot of fun! Great work by this hard-charging newcomer to the industry! For more information, go to brandedthreads.com.
To see the complete list of 2025 Impressions Industry Impact Awards Winners, click here.
