STAHLS’ has announced that Siser, a global leader in heat transfer vinyl (HTV) and material innovation, has officially joined the STAHLS’ family of companies, strengthening a longtime relationship focused on advancing apparel decoration technology and supporting decorators worldwide.
The announcement marks the next chapter in a partnership that has spanned years, with both organizations working together to provide innovative products, educational resources and business solutions for apparel decorators. By bringing together complementary expertise in heat transfer materials, decorating equipment, application technologies and customer education, the companies aim to create additional value for businesses across the decorated apparel industry.
Key Highlights
- Siser officially joins the STAHLS’ family of companies.
- Combines expertise in heat transfer vinyl, decorating equipment and application technologies.
- Strengthens customer education, technical support and product innovation.
- Siser will continue operating under its established global brand.
- Expands opportunities for apparel decorators through integrated decoration solutions.
Carleen Gray, CEO of STAHLS’, said the expanded relationship is centered on helping decorators succeed through continued innovation and customer support.
“This next phase of our relationship with Siser allows us to focus on innovation and helping decorators succeed,” Gray said. “Together, we are focused on delivering outstanding products, education, and support while continuing to create new opportunities for our customers and the industry as a whole.”
Under the new structure, Siser will continue operating under its trusted global brand while collaborating closely with STAHLS’ to accelerate innovation, strengthen customer support and expand growth opportunities across international markets. Both companies said they remain committed to providing apparel decorators with the products, knowledge and resources needed to grow successful businesses.




