S&S has appointed veteran commercial executive Sean Eckhardt as Senior Vice President of U.S. Sales, adding nearly three decades of leadership experience as the company continues to strengthen its customer-first strategy and national sales organization.
Eckhardt joins S&S with nearly 30 years of commercial leadership experience leading high-performing sales organizations, driving transformational growth and building successful teams. In his new role, he will oversee the company’s U.S. sales organization, advancing commercial strategy, strengthening customer partnerships, investing in talent and helping deliver additional value for customers.
Sean Eckhardt. Photo courtesy of S&S
Key Highlights
- Sean Eckhardt appointed Senior Vice President of U.S. Sales.
- Brings nearly 30 years of commercial leadership experience.
- Will oversee S&S’s national U.S. sales organization.
- Focuses on customer partnerships, talent development and commercial strategy.
- Succeeds Jim Strugell following his retirement.
“Sean is an accomplished commercial leader whose collaborative style and customer-first mindset make him a tremendous addition to our team,” said Toby Whitmoyer, Chief Commercial Officer at S&S. “Finding the right leader for this role was incredibly important, and we’re confident his experience and perspective will help us strengthen our sales organization while staying focused on what matters most—our customers.”
Eckhardt succeeds Jim Strugell, who recently announced his retirement after helping guide S&S through its transformation following the company’s acquisition of alphabroder.
Most recently, Eckhardt served as Chief Commercial Officer at Casa Del Sol Tequila, where he helped expand national distribution, attract new investors and develop long-term growth strategies. Prior to that, he served as Senior Vice President and Managing Director of U.S. Sales at Bacardi USA, leading the organization’s commercial transformation through talent development, accountability and data-driven decision-making.
Earlier in his career, Eckhardt built and led a national sales organization at Southern Glazer’s Wine & Spirits and also held sales leadership positions with several distributors, including Reyes Beverage.
“I’m excited to join S&S at such an important time for the business,” Eckhardt said. “The company has built an outstanding reputation for customer service, innovation and execution, and I’m ready to apply my fresh perspective and partner with the team to build on that success. My focus is on listening, learning and working alongside our sales organization to continue delivering exceptional value for our customers.”
