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Virtual working program focuses on building real AI tools, assistants and automations for custom apparel shops of all kinds
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Program built for decorated apparel businesses who want artificial intelligence doing actual work in their shops
Shirt Lab has announced the launch of a program it’s calling its FastTrack AI Sprint, a six-week virtual working program built for decorated apparel businesses interested in having artificial intelligence doing actual work in their shop, as opposed to “sitting in a browser tab.”
With this in mind, beginning Thursday, August 6, the AI Sprint will guide shop owners through a series of sessions showing them how to build a working AI system inside their business, one piece at a time.
“Most shop owners are not behind on AI because they are not smart enough,” says Marshall Atkinson, co-founder of Shirt Lab. “They are behind because nobody showed them how to connect it to their shop. This sprint fixes that.”
Over the course of the program’s six weeks participants cover the following topics in the following ordert:
- Week 1: AI Foundation. Choose the right tools and set up your starting point
- Week 2: Build Simple Tools Without Coding. Turn a repetitive task into a working tool
- Week 3: AI Assistants. Hand off a real task and let it run
- Week 4: Using AI with Your Data. Turn shop numbers into decisions you can act on
- Week 5: AI for Sales. Faster quotes, tighter follow-up, consistent communication
- Week 6: Automations. Connect the tools and remove the manual work
According to Atkinson, the AI “sprint” is designed for:
- Shop owners
- General managers
- Operations and production managers
- Sales and marketing teams
- Anyone doing repetitive tasks that AI can easily handle
Live sessions run Thursdays at 12:00 pm EST on August 6, 13, 20, 27, and September 3 and 10, 2026. Registration is now open and $97 for non-Shirt Lab Tribe members. For program details and registration, visit: https://shirtlabtribe.com/fasttrack/ai
Shirt Lab is an industry-leading education and training community focused on helping decorated apparel businesses improve sales, marketing, leadership, workflow, profitability, and operational performance through practical education, systems thinking, and real-world implementation strategies.
