L2 Brands, a leading designer, manufacturer and marketer of premium custom-decorated apparel and headwear has appointed John Fryer as its new Chief Executive Officer.
According to L2 Brands, Fryer most recently served as president of Unrivaled Teamwear, a carve-out from Hanesbrands, and operator of Champion Teamwear, Gear for Sports and Knights Apparel brands. At L2 Brands, Fryer will lead a fully integrated organization spanning commercial, product, supply chain, and manufacturing.
Per L2Brands, Fryer “brings extensive leadership experience in the consumer products and apparel industries, with a track record of building brands, driving profitable growth and developing high-performing organizations. In his new role, Fryer will lead L2 Brands as the company continues to expand its position across the collegiate, resort and destination, golf and corporate markets.”
“We are thrilled to welcome John to L2 Brands,” said Paige Wingert, Interim Co-CEO and co-founder of Legacy Headwear. “Throughout this process, we were looking for a leader who understood what makes L2 special — our people, our brands, our customers and the culture that has been built over more than three decades. John brings the leadership experience, energy and values that we believe make him the right person to lead L2 into its next chapter. I am excited about what lies ahead for the company and our team.”
Fryer joins L2 at an important point in the company’s evolution. Over the past several years, L2 Brands has expanded its portfolio and capabilities while maintaining its commitment to premium products, differentiated design and decoration, outstanding customer service and a highly responsive supply chain. Today, the company serves customers through its League, Legacy, Ouray, Locale, and newly acquired Wild Tribute brands, with a growing presence across multiple end markets.
“I am honored and excited to join L2 Brands,” said Fryer. “L2 has built an outstanding reputation based on great brands, exceptional products, deep customer relationships and, importantly, a talented and passionate team. I have tremendous respect for what L2 has accomplished and see an enormous opportunity to build on that foundation…I look forward to spending time with our employees, customers and partners, learning from them and working together to write the next chapter of L2’s growth.” For more information, click here.
