BERNINA of America, Aurora, Ill., has launched a new consumer website — bernina.com.
The website features interactive displays and mixed media content with comprehensive information on the company’s machines, accessories and software. It also includes tips, project ideas and tutorials, all organized around consumers’ particular interests.
The redesigned product section features an easy navigation structure that allows the consumer to find the exact machine, accessory or software they need, whether their specialty is sewing, embroidery or quilting. Consumers also can use the “machine finder” to identify the machine best suited for their needs.
There also are several new sections on the site, including the Experience and What’s New tabs. The Experience section features sewing, embroidery and quilting projects and tutorials, as well as profiles of textile artists and designers. The What’s New section provides consumers with up-to-date information about new content posted to the site.
For more information, visit bernina.com. — L.M.
