Fruit of the Loom Sets Goal to Reduce Carbon Footprint

Published: October 25, 2013

Fruit of the Loom, Bowling Green, Ky., has set a goal of reducing its electricity-related greenhouse gas (GHG) emissions by 40% by 2015.

SCS Global Services (SCS), Emeryville, Calif., recently verified Fruit of the Loom’s 2012 North American carbon footprint, which will serve as the baseline against which the multinational apparel company will measure success toward reaching its 2015 goal.

“Fruit of the Loom’s ambitious emission-reduction efforts can now be measured against verified carbon footprint data,” says Dr. Robert J. Hrubes, SCS executive vice president. “This baseline will enable Fruit of the Loom to quantitatively demonstrate its commitment to large-scale and commendable climate action goals.”

In order to achieve its 2015 electricity emissions reduction goal, Fruit of the Loom is investing in biomass-electricity generation for use in its Honduran operations. In addition to biomass power, Fruit of the Loom has committed to purchasing electricity from a new hydroelectric power-generation facility that is being constructed in Honduras. 

Once complete, these projects will result in all of Fruit of the Loom’s Honduran electricity supply originating from renewable sources. The company’s Honduran electricity consumption represents 60% of its total electricity demand in the Western Hemisphere.

For more information, visit fruit.com. — L.M.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series