Tultex Launches New Look, Products

Published: January 28, 2013

Tultex, a subsidiary of TSC Apparel, Cincinnati, has introduced a new look and expanded product line. 

The company unveiled a new logo and the tagline “Style Fits” at the most recent Imprinted Sportswear Shows (ISS) event, held Jan. 18-20 in Long Beach, Calif.

Additionally, the company debuted an expanded fine jersey category, including new color options for its three fine jersey T-shirts. This spring, the company also will introduce two new items to the collection — the unisex beach hood and the unisex fine jersey tank.

“We have been so pleased with the success of the Tultex brand and its growth the past few years,” says Marcia Cumberledge, director of merchandising. “We have worked through any growing pains and are pleased to say that Tultex is better and stronger than ever.”

For more information, visit tultex.net. — L.M. 

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Strategy & Planning Series
Strategy & Planning Series