L.A. T Sportswear, Ball Ground, Ga., has launched an updated brand identity with a fresh new look that unifies all of its brands under one corporate name: LAT Apparel.
The new name was selected to better reflect the company’s current product offering to the market. In addition to the new name, the rebrand includes new logos and a new tagline.
The LAT Pink and LAT Gray lines have been consolidated into one unified LAT brand, thus simplifying and strengthening that brand story. Also, Rabbit Skins, Code Five, Doggie Skins and Sublivie have distinctive new logos and labels.
Each brand has its own unique look, but the logo design unifies and identifies all five brands as part of the LAT Apparel family. The new tagline, “Where stories start,” represents the brand’s heritage and commitment to authenticity.
For more information, visit latsportswear.com. Also, visit LAT Apparel’s gallery of products by clicking here. — L.M.
