alphabroder, American Apparel Announce Partnership

Published: July 1, 2014

alphabroder, Trevose, Pa., recently announced a new partnership with American Apparel, Los Angeles.

This national agreement allows American Apparel to become more widely accessible to a national wholesale audience. The additional product offering complements alphabroder’s existing selection of fashion-based tees and fleece.

“Our customers frequently tell us that choice of brands and styles is critical to their business, and adding American Apparel to our industry-leading product assortment definitely delivers on their needs, which remains our No. 1 priority,” says David Clifton, chief marketing officer, alphabroder.

For more information, visit alphabroder.com. — L.M.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series