Promotional Products Association Intl. (PPAI), Irving, Texas, hosted its second-annual Promotional Products Work! Week, held April 21-25.
The week brought together industry stakeholders to inspire advertisers and marketers, and promote business growth for the industry and buyers alike. Events organized by industry suppliers, distributors and associations took place across the country, including open houses, speaking engagements at schools and universities, business gatherings, a day of service supporting local charities, legislative outreach, and hospitality and appreciation days.
The week is designed to commemorate and celebrate one of the oldest forms of branding and advertising, demonstrate the value of promotional products and share the positive effects of promotional products businesses on the economy, according to the association.
PPAI serves more than 10,800 corporate members of the $19 billion promotional products industry, which is comprised of more than 33,800 businesses and a workforce of nearly 500,000 professionals.
For more information, visit ppai.org. — L.M.
