AHEAD, New Bedford, Mass., recently announced the official launch of its collegiate division AHEAD Team, which will supply headwear to the college market.
“The collegiate market has long demanded our product,” said Anne Broholm, CEO of AHEAD. “This market is a perfect match for AHEAD’s core competencies of creative ornamentation, exciting breadth of product and quick turn. Under our new ownership structure it is exciting to be able to devote the resources necessary to compete in this market, where our products have already been sold for many years.”
Broholm added that she is tapping the sales resources of sister company Cutter & Buck, whose collegiate sales representatives will represent the AHEAD brand of headwear to the collegiate market.
“We have assigned a team of dedicated collegiate artists to AHEAD Team,” Broholm said. “From the outset, this will give our customers an array of creative products to choose from, and we are poised to respond quickly to any order size and request.”
AHEAD was acquired in July 2011 by New Wave Group AB, which is headquartered in Sweden and boasts significant interests in North America.
For more information, visit aheadweb.com. — L.M.
