InkSoft, Albuquerque, N.M., is offering free online assistance for those wanting to make the most of back-to-school sales opportunities.
A comprehensive list of 132 typical teams, activities, clubs and organizations, compiled by InkSoft’s marketing staff, reveals the variety of possibilities for school-related printing business beyond the usual high-profile prospects.
These diverse niches — large and small — can add up to big revenues, expand existing school accounts and open the door to new ones, according to the company.
Additionally, a “How to Boost Back-to-School Sales” article is available, providing insights on effectively and efficiently selling spiritwear and other decorated school and fund-raising apparel online, including tips for identifying contacts and decision-makers and selling them on web-based sales.
For more information, visit inksoft.com. — L.V.
