In response to customer feedback, Stahls’, St. Clair Shores, Mich., recently upgraded its website.
The site has been reorganized and expanded to make finding products and information easier. Product and services categories have been renamed and repositioned to be more user-friendly. Accessories, software, samples and kits are now grouped with the product with which they would be used. Also, product pages feature suggestions of additional supplies that could be needed.
Filters allow customers to find specific products faster and a new “favorites” feature allows for bookmarking products, videos and articles so that they can be retrieved quickly in the future.
There’s also a new help and education area designed to answer questions and get information to customers to ensure they are purchasing the right product for their needs. It covers supplies, equipment and a variety of decorating processes.
To preview the new updates, visit stahls.com/website-enhancements. — L.M.
