Fanatics Inc., Jacksonville, Fla., has named Joe Bozich as the new president of Fanatics Brands, the company’s in-house manufacturing and wholesale apparel division.
Bozich, who founded Knights Apparel in 2001, was hired as Fanatic Brands’ first chief operating officer in May. He has decades-long retail and manufacturing experience, and will be replacing Raphael Peck, who left the company to pursue other business opportunities.
Bozich was promoted to guide the next phase of Fanatics Brands’ development. In May 2017, Fanatics acquired Majestic Athletic and has secured additional rights to manufacture fan apparel with all of the major sports leagues, plus Major League Soccer (MLS), according to the company. In Nike’s recent National Football League (NFL) deal, Fanatics also secured the rights to make NFL jerseys and related merchandise under the Nike logo. — D.S.
