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Kornit Digital to End Hirsch Intl. Partnership

December 13, 2018

Kornit Digital, Rosh Ha’Ayin, Israel, has announced a new go-to-market strategy in North America, which will initiate an end-to-end direct relationship with its customers.

As a result of this strategic shift, Kornit will conclude its non-exclusive sales agreement with Hirsch Intl. as a distributor of Kornit systems and inks. The two companies will work together through a transitional period ending March 31.

The strategic shift will drive Kornit customers to accelerate their growth and success by providing best-in-class direct access to the latest innovations, customer-empowerment programs and application expertise, according to the company. Recently, Kornit opened its Center of Excellence in Englewood, N.J, which is fully accessible to customers and prospects.

“We are excited to move closer to our customers and prospects,” says Ronen Samuel, Kornit’s chief executive officer. “We believe it will strengthen our customer relationships and market share, and deepen our partnerships with key accounts. We have consistently invested in our North American operations and have reached the critical scale to expand a direct relationship model with our North American customers. This decision follows many months of careful consideration, a series of investments in talented sales professionals and the opening of our state-of-the art Center of Excellence in New Jersey that is instrumental to our customers and prospects as they seek to get access and knowledge of our full suite of product and services innovations.” — D.S.



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