Carhartt, Dearborn, Mich., recently partnered with Chevrolet to be the official workwear of Chevy Trucks; in turn, Chevy Trucks will be the official partner of Carhartt.
This partnership is a celebration of two brands committed to providing consumers with rugged, long-lasting products, inspired by hard-working people, according to the companies.
“When you look at both of our brands and our customers, there’s a natural connection between Chevrolet and Carhartt,” says Hugh Milne, Chevrolet Truck marketing manager. “Both have more than 100 years of history rooted in Detroit. And today, both brands have built a reputation for delivering quality, durable products.”
The Chevy Truck Tour staff will begin wearing Carhartt apparel this summer. The tour will visit more than 50 events this year.
“Teaming up with Chevy Trucks was a natural fit for us at Carhartt, as it aligned two Detroit-based, iconic brands serving hard-working men and women throughout the nation,” says Janet Ries, vice president of marketing, Carhartt. “Our mission is to develop rugged gear to serve and protect hard-working people; it’s built to be dependable and built to last — just like Chevy Trucks.” — D.S.
