InkSoft, Tempe, Ariz., now offers a new “#SellMoreMerch” podcast discussing how one entrepreneur has rapidly quadrupled his business by using contractors to supply decorated products outside of his core production competency.
In the episode, “Tips for Increasing Profits by Outsourcing,” InkSoft’s JP Hunt and Kevin Houchin interview Jeremy Picker, creative director and CEO of AMB3R Creative, a Colorado-based merchandise design firm with more than 20 years of experience in the fashion industry. Picker shares how he helps his clients establish an emotional connection with their brands; the importance of responding quickly to clients and suppliers; and tips for choosing the right contactors.
For more information and to listen to the episode, click here. — D.S.
