Delta Apparel, Inc., Greenville, S.C., has acquired Dallas-based technology company, Autoscale.ai.
Combined with Autoscale, Delta’s DTG2Go platform will provide automated solutions for design creation, art & licensing management, and marketing spend, as well as seamless connectivity with various online marketplaces, according to the company.
“Integrating Autoscale’s innovative technology into our portfolio is a critical part of our strategy to drive enterprise value over the long term by providing an automated, scalable, seamless solution for on-demand, decorated apparel – from design to fulfillment,” says Delta Group President, Deborah H. Merrill. “The acquisition allows us to take full advantage of the Autoscale technology, which should quickly expand beyond its current capabilities, further transforming the on-demand opportunities in today’s e-commerce market.”
Autoscale.ai founder and CEO TK Stohlman, will continue as president of Autoscale. Syed Aamir Naqib, Autoscale’s chief technology officer will be joining DTG2Go in the same position.
“We expect to quickly launch some new applications utilizing Autoscale technology which should expand the on-demand opportunities for our existing customers and bring new customers to our DTG2Go platform,” Merrill says. — D.S.
