BOLINGBROOK, Ill. — S&S Activewear has appointed Enrique Escalona as vice president and general manager of Canada, a move the company says reinforces its commitment to long-term growth and customer support across the Canadian market.
Escalona joins S&S with more than 20 years of leadership experience spanning commercial operations, sales management and business strategy across Canada and Mexico. In his new role, he will oversee the company’s Canadian business, leading strategy, execution and operational alignment as S&S continues to invest in leadership, customer experience and growth initiatives throughout the region.
“Enrique is a proven leader with deep experience building high-performing teams and leading commercial excellence,” said Toby Whitmoyer, chief commercial officer at S&S Activewear. “His track record of driving results, combined with his customer-centric approach and operational expertise, makes him the ideal leader to guide our Canadian business through its next chapter of growth.”
Leadership Experience Across North America
Most recently, Escalona served as vice president of national field sales at Bimbo Canada, where he led a national sales organization and a large network of independent distributors serving customers across multiple channels. Throughout his career, he has focused on optimizing commercial operations, aligning cross-functional teams and improving customer engagement.
At S&S, Escalona will be responsible for advancing the company’s strategic priorities in Canada, strengthening alignment across North American operations and ensuring customers continue to receive high levels of service and support.
Supporting Continued Growth in Canada
Escalona succeeds Craig Ryan, who recently announced his retirement after helping lead the growth and development of S&S’s Canadian business.
“I’m excited to join S&S as it continues to invest in its Canadian business and strengthen support for customers across the market,” Escalona said. “S&S has built a strong foundation in Canada, and I look forward to working alongside the team to deepen customer relationships, drive operational excellence and help accelerate the company’s next phase of growth.”
The appointment comes as S&S continues a broader strategy focused on strengthening its position in Canada through expanded customer coverage, sales organization enhancements, operational alignment and investments in capabilities designed to improve efficiency and customer service.
“Canada remains a key growth market,” Whitmoyer said. “We’re investing in the leadership, infrastructure and capabilities needed to better serve our customers today and well into the future.”
