S&S has been named the exclusive U.S. distributor for adidas team apparel, expanding its long-standing relationship with the global athletic brand and giving customers access to a broader assortment of products for teamwear, school athletics, corporate apparel, and branded merchandise.
Building on more than a decade of collaboration, the expanded agreement positions S&S as the single U.S. wholesale source for adidas team apparel while creating new opportunities for decorators, team dealers, and promotional products distributors serving schools, athletic organizations, and corporate programs.
Expanding Access to a Global Athletic Brand
Recognized worldwide for performance, innovation, and style, adidas has become one of the most recognizable names in athletic apparel. Through the expanded partnership, S&S customers will have exclusive access to a wider adidas teamwear assortment backed by the company’s nationwide inventory, distribution network, and customer support.
“This is an exciting new chapter in our relationship,” said Kendall Whitley, vice president of team sales for S&S. “For more than a decade, we’ve built a strong partnership with adidas, and this expansion reflects our shared commitment to customer success. Our goal is to be the destination for adidas for all of our valued customers.”
According to S&S, the expanded offering simplifies sourcing while giving customers access to one of the industry’s most recognized athletic brands through a single trusted wholesale partner.
Supporting Growth for Team Dealers and Decorators
The expanded partnership is designed to help customers capitalize on growing demand for premium athletic apparel across schools, sports organizations, company apparel programs, and team stores.
Highlights of the Expanded Partnership
The exclusive agreement provides customers with:
- Exclusive U.S. wholesale access to adidas team apparel through S&S.
- Expanded teamwear assortment for schools, athletic programs, and team organizations.
- Premium apparel options for corporate apparel, gifting, and branded merchandise.
- Support for team stores and athletic dealers with dependable inventory and nationwide distribution.
- Access to one of the world’s leading athletic brands through a single wholesale source.
- Industry-leading service and technology designed to simplify ordering and support customer growth.
- Investing in Premium Brands
S&S says the exclusive partnership reflects its broader strategy of expanding access to premium retail-recognized brands while continuing to invest in technology, logistics, and customer-focused business solutions.
“Expanding access to premium brands is central to our long-term commitment to customer growth,” said Nick Blannin, senior vice president of product for S&S. “As customer demand for premium brands continues to grow, we’ll keep investing in the products, capabilities and partnerships that help our customers differentiate themselves and win in the markets they serve.”
