ST. CLAIR SHORES, Mich. — STAHLS’ Fulfill Engine has integrated Cutter & Buck and Storm Creek into its on-demand apparel platform, expanding access to premium branded apparel through automated decoration and fulfillment services.
The integrations allow distributors and apparel decorators to offer additional products through online stores and connected commerce platforms without minimum order quantities or the need to maintain inventory.
Cutter & Buck adds 198 styles to the platform, including products from its Clique brand, while Storm Creek expands the selection of apparel the company describes as sustainable.
Expanding Premium Apparel Options for Decorators
The additions support a range of branded merchandise programs, including employee apparel, corporate clothing, outdoor collections and golf apparel.
“Our supplier and brand partners are the lifeblood of this industry and a huge part of what makes the Fulfill Engine ecosystem work,” said Jayson Tompkins, founder and chief digital officer of STAHLS’ Fulfill Engine. “Cutter & Buck and Storm Creek are two of the best in the business, and now Fulfill Engine users have even more opportunities to offer premium apparel without the traditional headaches of inventory and minimums.”
For decorators and promotional products distributors, the expanded catalog provides additional opportunities to offer premium apparel while reducing the inventory commitments traditionally associated with custom merchandise programs.
Automated Decoration and Fulfillment
Orders submitted through Fulfill Engine webstores or connected commerce platforms are automatically routed for decoration and fulfillment.
The platform supports multiple decoration methods and offers a five-business-day turnaround for orders fulfilled through its decorator network, according to the company.
This approach allows businesses to manage on-demand apparel programs without necessarily handling production and shipping in-house.
“Our partners need great products and an easy, reliable way to get them,” said Joel Freet, CEO of Cutter & Buck. “Connecting our portfolio with Fulfill Engine brings those strengths together, helping partners serve more customers and grow with confidence.”
Storm Creek Expands Apparel Selection
Storm Creek’s integration adds more apparel options to the platform, complementing Cutter & Buck’s corporate, outdoor and golf-oriented offerings.
“At Storm Creek, we’re always looking for ways to make it easier for our partners to bring high-quality, sustainable apparel to their customers,” said Teresa Fudenberg, CEO and owner of Storm Creek. “Our integration with STAHLS’ Fulfill Engine gives distributors and decorators greater access to the styles their customers want, while simplifying the path from idea to finished product.”
The integrations also coincide with a redesigned Fulfill Engine product catalog featuring dynamic filters and improved search functionality to help users identify products that meet their customers’ needs.
