White Plains, N.Y. — Zagwear, a global leader in product-based marketing and branded merchandise experiences, has announced the launch of ZAGX, a new extreme merchandise and fabrication studio designed to help brands bring bold, high-impact ideas to life.
A New Approach to Branded Merchandise
Powered by Zagwear, ZAGX is built for brands looking to go beyond traditional promotional products and create attention-grabbing merchandise, activations and experiences. The studio combines design, innovation, fabrication, technology and experiential execution to develop custom brand moments that drive engagement, cultural relevance and social conversation.
Combining Design, Fabrication and Technology
According to the company, ZAGX’s capabilities include concept development, product design, art direction, fabrication, technology integration, set and prop builds, on-site activations and global fulfillment. The studio is designed to help brands bring ambitious concepts to life through a blend of creative strategy, engineering and production expertise.
“ZAGX represents a bold evolution of what branded merchandise can be,” said Toby Zacks, CEO of Zagwear. “Today’s brands want more than products. They want ideas that surprise people, create conversation, build social awareness and leave a lasting impression. ZAGX was built to turn those kinds of ambitious ideas into reality.”
Building Products That Drive Engagement
The studio launches with a portfolio of projects including the Capri Sun x Christian Siriano Pouch Purse, Heinz Kegchup, Reese’s Puffs x Ambush Chrome Puff and the Coors Light Chill Face Roller. These projects showcase the type of culturally relevant merchandise and experiential concepts ZAGX aims to deliver for brands seeking to stand out in competitive markets.
From Concept to Global Execution
As an extension of Zagwear, ZAGX combines creative development with sourcing, production and global execution expertise to help brands transform ambitious concepts into memorable consumer experiences. The company says the new studio is positioned to support brands from initial ideation through final delivery, helping create products and activations that generate engagement and lasting brand impact.
