The garment-decorating world has shifted in recent years and now is irreversibly headed in a digital direction. Long-run production methods such as screen printing still have a strong place in the industry’s future, but most companies will need business models that include a digital component to compete in this new world.
This market change is customer driven. In the online, instant-gratification society in which we live, customers are demanding increasingly shorter runs and customization — and they want it today.
This Impressions’ Tech Tips Newsletter, sponsored by Alstyle Apparel, will explore digital decoration via direct-to-garment (DTG) printing. For success, a few components must work together: the right artwork, properly applied pretreatment solution and the correct garment. The latter needs a tight weave and smooth surface for an ideal print. A suitable garment will yield the potential for a bright, vibrant image.
