Kornit Digital Ltd., a global pioneer in sustainable, on-demand digital fashion and textile production technologies, has announced the commercial launch of what it describes as its “groundbreaking digital footwear solution for sports and athleisure markets.”
After what it says have been two years of intensive development in close collaboration with a number of leading global brands, Kornit says the new technology marks a “turning point” for digital production in footwear.
According to Kornit, the new technology “is already powering the production of millions of pairs of sports shoes currently sold by a number of leading global brands, proving that digital footwear manufacturing has moved beyond concept to become a fully scaled commercial reality.”
Per Kornit, “The global sports and athleisure footwear market represents a multi-hundred-billion-dollar opportunity, driven by consumer demand for variety, innovation and personalization. Kornit’s technology tackles the industry’s biggest challenges—design limitations, long development cycles and overproduction—by replacing complex analog decoration with a single-step digital workflow that delivers durability, flexibility and limitless design freedom.
According to Kornit, the company’s patented technology enables high-quality, durable prints directly on technical fabrics used in footwear, combining precision, sustainability and performance in one streamlined process. “This innovation redefines how footwear is designed and produced, shifting from traditional mass-production methods to agile, efficient and creative digital workflows that allow brands to create on demand,” the company says.
“The footwear industry is undergoing a profound transformation,” Ronen Samuel, CEO of Kornit Digital, says. “Through close collaboration with visionary partners and relentless innovation, we have developed a fully digital solution that redefines how shoes are designed, produced and delivered. This is no longer a vision—it is happening now, at scale, with leading global brands. Kornit has always been about pushing boundaries, and this milestone marks a new era for digital manufacturing and sustainable growth.”
According to Kornit, its new footwear technology also sets new standards for sustainability, because process requires no water, uses minimal energy and enables local, near-shore production—reducing waste, inventory, and carbon footprint while allowing brands to produce only what is sold.
For more on Kornit’s new footwear tech and its entire line of sustainable, on-demand, digital fashion and textile production technologies, click here.
