Vapor Apparel, Charleston, S.C., has added two styles of sublimation-friendly socks to its line.
“We see strong consumer demand for this product, and view it as a great margin opportunity for our decorating customers,” says Christopher Bernat, chief revenue officer at Vapor Apparel. “Customization in the apparel industry shows no sign of slowing down, and the trend is now expanding to things outside traditional T-shirts and performance tops.”
SubliSocks are available in two lengths. The crew version features a 7-inch leg length, and the short version features a 3.5-inch leg length. SubliSocks are designed for apparel decorators with small-format presses, as well as for large-scale customers, according to the company.
The socks feature a black toe and heel segment to prevent creasing marks during the sublimation process. Decorators also will have access to the SubliSock kit, which will be available from distributors. Using the kit, digital decorators can expand the sock during pressing to ensure there is no “grin-thru” of white fabric when the socks are expanded over the calf while being worn.
For more information, visit vaporapparel.com. — L.M.
