ST. CLAIR SHORES, Mich.—STAHLS’ has announced a new licensing agreement with Major League Soccer (MLS) to provide jersey customization solutions, including names, numbers and embellishments for both on-field and retail applications.
The partnership positions STAHLS’ as a key provider of decoration technology and components, helping MLS clubs, equipment managers and retail partners deliver high-quality, customized jerseys with speed and consistency.
Driving Real-Time Customization in Sports Apparel
Through its heat printing and on-demand decoration capabilities, STAHLS’ will enable MLS teams and retailers to personalize jerseys in real time—both in-stadium and online.
This shift supports growing consumer demand for immediacy and personalization, allowing fans to customize gear while creating new merchandising opportunities for clubs, including special edition drops and player-specific products.
Scaling Efficiency Across Teams and Retail
The agreement leverages STAHLS’ expertise in heat printing to streamline production workflows while maintaining the durability and performance standards required for professional sports.
By integrating scalable customization solutions, the collaboration helps teams reduce production bottlenecks, improve turnaround times and expand product offerings without compromising quality.
“With on-demand and heat printing capabilities, we’re helping clubs and retailers deliver premium, customized jerseys faster and more efficiently,” said Chris Hooks, Vice President of Sports Licensing at STAHLS’.
Enhancing the Fan Experience Through Personalization
MLS views the partnership as a strategic step in elevating its merchandise offering and strengthening fan engagement.
“Working with STAHLS’ marks an exciting step forward… to deliver a best-in-class experience for fans across the league,” said Rachel Hoagland, MLS SVP of Consumer Products.
The collaboration comes at a pivotal time for soccer’s growth in North America, giving MLS new tools to meet evolving fan expectations for personalization and accessibility.
Expanding Global Soccer Investment
The MLS agreement is part of STAHLS’ broader strategy to expand its presence in global soccer, building relationships across leagues, clubs and tournaments worldwide.
By combining decoration innovation with scalable production, the company continues to position itself as a key partner in the future of sports apparel customization.
“Our focus is delivering the quality and reliability that professional sports require, while helping create memorable fan experiences through customization,” said Carleen Gray, CEO of STAHLS’.
