Liftoff Commerce has announced the appointment of Tanya Ignacek-Sutton as its new vice president of sales and marketing. According to the company, a leading commerce and web-to-print platform built specifically for distributors and suppliers in the branded merchandise, print and apparel sectors, “Tanya brings extensive leadership experience in e-commerce, branded merchandise, and growth strategy, having previously served in executive sales and marketing leadership roles with BrightStores and OrderMyGear.”
Per Liftoff Commerce, with a proven track record of driving revenue growth, building high-performing teams, and strengthening customer partnerships, Tanya joins Liftoff Commerce at a “pivotal moment” as the company continues expanding its web-to-print, e-commerce, and fulfillment solutions for distributors, suppliers, marketing firms, and branded merchandise businesses nationwide.
E-Commerce, Branded Merchandise, Custom Apparel
“Tanya is exactly the kind of leader we were looking for as we continue accelerating the growth of Liftoff Commerce,” said Andrew Alford, President of Liftoff Commerce. “Her experience scaling sales organizations, deep understanding of the branded merchandise industry, and passion for building strong customer relationships make her an incredible addition to our leadership team. We’re thrilled to welcome her aboard.”
Prior to joining Liftoff Commerce, Tanya helped lead strategic sales and marketing initiatives at BrightStores and OrderMyGear, where she played a key role in business development, customer engagement, and market expansion efforts.
“I’m excited to join the talented team at Liftoff Commerce,” Ignacek-Sutton said. “The company has built an incredible platform and an equally outstanding reputation for innovation, service, and operational excellence. I look forward to helping expand the Liftoff Commerce brand, deepen customer partnerships, and support the continued growth of the organization.”
According to Liftoff Commerce, in her new role, Tanya will oversee Liftoff Commerce’s sales strategy, marketing initiatives, customer acquisition efforts, and brand development while helping guide the company’s long-term growth initiatives. For more on Liftoff Commerce, visit liftoffcommerce.com.
