LOS ANGELES — BELLA+CANVAS has completed its transition to new ownership under SanMar Corporation and will continue operating as an independent brand headquartered in Los Angeles under the leadership of Executive Vice President Megan Spire.
Brand Continues Under Existing Leadership
According to the company, the acquisition provides additional resources to support product innovation, quality, customer experience and long-term growth while preserving the creative identity and customer-focused approach that have defined BELLA+CANVAS for nearly 30 years.
“The brand, the team, and the creative vision that built BELLA+CANVAS remain exactly where they belong, at the center of everything we do,” Spire said. “For our customers and partners, the message is simple: the people, products, and brand they trust remain firmly in place.”
Focus Remains on Innovation and Growth
Under the new ownership structure, BELLA+CANVAS products will continue to be available through the company’s website, its regional distributor network and SanMar, which now serves as the brand’s exclusive national wholesale distributor. Customers also may continue purchasing through other national distributors while inventory remains available.
Looking ahead, BELLA+CANVAS said it plans to introduce more than 20 new styles for 2027, continuing its focus on premium-quality apparel, elevated design and trend-forward product development.
