Seattle-based lifestyle brand MiiR has announced an exclusive wholesale partnership with SanMar that will expand distribution of its newly launched apparel and bag collection to decorators, promotional products distributors, and organizations seeking premium branded merchandise. Beginning in July, SanMar will offer MiiR’s apparel and bags, while assuming distribution of the company’s full product portfolio—including drinkware—in January 2027.
Expanding a Lifestyle Brand into the Decorated Apparel Market
Known for its premium drinkware and commitment to responsible manufacturing, MiiR is broadening its wholesale strategy as it evolves into a full lifestyle brand. The partnership gives customers access to MiiR’s apparel and bags through SanMar’s nationwide distribution network while maintaining a transition period in which Gemline will continue serving as the exclusive wholesale distributor for MiiR drinkware through the end of 2026.
“This partnership with SanMar represents a new chapter of growth for MiiR in how we think about access and reach,” said Bryan Papé, CEO and founder of MiiR. “We’ve spent 15 years building products rooted in intentional design and generosity… Partnering with SanMar elevates what we’ve already been building in the corporate space, bringing our full ecosystem to more businesses through the most trusted name in the industry.”
Built for Corporate, Retail and Promotional Programs
Launching with SanMar’s fall collection, the MiiR apparel line is designed as a layered collection for everyday wear, travel, corporate programs and branded merchandise. According to the companies, the collection emphasizes premium materials, modern styling and versatile functionality.
Highlights of the New MiiR Collection
The partnership introduces a variety of products designed for decorators and promotional products distributors, including:
- 31 men’s and women’s apparel styles designed for layering and everyday wear.
- Premium T-shirts, polos and mid-layers with modern silhouettes.
- Technical bottoms designed for comfort and mobility.
- Versatile tote bags and carry solutions for travel, work and daily use.
- Expanded customization opportunities through SanMar’s nationwide distribution network.
- Future availability of MiiR drinkware beginning January 2027 as the partnership expands.
- Supporting Premium Branded Merchandise
SanMar says the partnership aligns with increasing demand for elevated branded merchandise that blends thoughtful design with functionality.
“MiiR is the kind of brand we love bringing to our customers,” said Shel Renning, vice president of merchandising at SanMar. “The combination of elevated design and a diverse product line that spans drinkware, apparel, and carry gives businesses visually distinct products to work with.”
Gemline will continue serving as MiiR’s exclusive wholesale partner for drinkware through Dec. 31, 2026, ensuring a seamless transition before SanMar assumes responsibility for the company’s complete product portfolio in January 2027.
