Royal Apparel has introduced Basic Supply Co., a new imported apparel division created to provide decorators, brands, retailers, and promotional products distributors with competitively priced blank apparel while maintaining the quality and service the company has built over more than three decades.
According to Royal Apparel, the new division was inspired in part by its long-standing relationship with legendary rock band Rush, whose merchandise program helped shape the vision for a broader sourcing solution capable of meeting the evolving needs of today’s apparel market.
Inspired by a Legendary Merchandising Partnership
Royal Apparel said its collaboration with Rush began through the band’s merchandise program and continued as preparations for the Rush Fiftieth Something Anniversary Tour created new opportunities to expand sourcing capabilities. While the company’s Made-in-USA apparel remained an important part of the program, larger production volumes and broader price points highlighted the need for additional product solutions.
Those conversations ultimately led to the creation of Basic Supply Co., allowing Royal Apparel to expand its offering while continuing to invest in its domestic manufacturing operations.
“Rush has always been a band I admired, not just for the music, but for the way they approached their craft,” said Morey Mayeri, founder of Royal Apparel. “Working with the Rush merchandise team gave us valuable insight into what many customers are looking for today—more flexibility, additional sourcing options, and competitive pricing without sacrificing quality.”
Expanding Options for Apparel Decorators
Royal Apparel says Basic Supply Co. is designed to complement—not replace—its existing Made-in-USA apparel line by giving customers additional sourcing flexibility for a wider range of decorating projects.
Highlights of Basic Supply Co.
The new apparel division offers decorators and apparel buyers:
- Competitively priced blank apparel for a variety of budgets and programs.
- Decorator-friendly construction designed for screen printing, embroidery, DTF, DTG, and heat printing.
- Flexible sourcing solutions for brands, retailers, promotional products distributors, and music merchandise programs.
- Expanded product options that complement Royal Apparel’s Made-in-USA collection.
- Reliable quality and service backed by Royal Apparel’s more than 30 years of apparel manufacturing experience.
Royal Apparel says the launch allows customers to select the sourcing strategy that best fits their project while maintaining consistent quality across retail, corporate, promotional, and music merchandise applications.
Supporting the Future of Branded Apparel
The company says Basic Supply Co. reflects changing customer expectations as decorators increasingly seek premium-looking apparel at multiple price points. The new division is intended to provide greater flexibility while allowing Royal Apparel to continue expanding its Made-in-USA manufacturing capabilities for customers who prioritize domestic production.
