Noble Biomaterials Inc., Scranton, Pa., recently announced a global strategic alliance with lululemon athletica canada Inc.
The partnership gives lululemon exclusivity to use Noble’s X-STATIC antimicrobial technology in its performance apparel lines.
Noble has been a longstanding partner of lululemon, providing its X-STATIC technology for the company¹s Silverescent fabric since 2005. Made with 99.9% pure metallic silver, X-STATIC is designed to provide permanent odor protection by naturally inhibiting the growth of bacteria on the surface of fabrics.
“This unique opportunity allows us to continue to innovate our technical product with X-STATIC, which has helped lululemon set the industry standard by using the most powerful silver fabric technology to create our Silverescent fabrics, and secure our leadership position in the ‘anti-stink’ athletic apparel market,” says Christine Day, CEO of lululemon.
For more information, visit x-staticperformance.com. — L.M.
