Ben Hogan Announces New Licensing Partnership With South Korean Golf Apparel Company

Published: June 26, 2014

Perry Ellis Intl. Inc., Miami, has entered into a license agreement with Creas Fashions Inc., granting rights under the Ben Hogan brand in South Korea.

The agreement includes rights to men’s and women’s golf apparel, men’s and women’s hosiery, and golf accessories, including Boston bags, caps, gloves, golf towels, umbrellas, neck and foot warmers, and earmuffs.

Ben Hogan is part of the PEI brand portfolio. Creas will distribute product throughout South Korea in department stores, golf specialty stores and through home shopping.

For more information, visit pery.com. — L.M.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series