Impressions Unveils New Look, Logo

Published: January 5, 2016

Impressions is excited to introduce a redesigned magazine and logo.

Committed to bringing you the most insightful, useful and on-trend information available, the Impressions staff decided it was time for a redesign for its flagship magazine. 



The editorial and design teams worked with a creative agency that was given the following directions for the new look: “The design should be inspiring, informative, edgy, sophisticated, fun and convey a sense of belonging to a community.”


The front of the magazine contains news, products, Imprinted Sportswear Shows (ISS) and design information, all of which can be used for inspiration and sourcing.

The redesign also includes feature articles that are written with the busy apparel decorator in mind and provide detailed information presented in easy, quick-read formats. 



They’re followed by a new section, “Think. Make. Do.” This how-to and technical content covers all decorating disciplines. Each issue also now will contain three digital decorating articles.

Check out the newly designed magazine here and let us know what you think of our new look by sending an email to Editor in Chief Marcia Derryberry at [email protected]. — L.V.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series