Champion Athleticwear, a brand offered by HanesBrands Inc., Winston-Salem, N.C., recently expanded its retail presence with its first store in Las Vegas and its sixth U.S. retail specialty store overall, joining other locations in New York, Los Angeles, Philadelphia, Boston and Chicago.
The store, located at 3200 South Las Vegas Boulevard, officially opened Aug. 24.
The 1,400-square-foot store is located inside Fashion Show in the heart of the Las Vegas strip, with easy access to the surrounding hotels, casinos, restaurants and attractions. It is designed to maximize consumer interaction through an experiential shopping space, with opportunity areas to customize apparel to fit their personal style and immerse themselves in the brand, according to the company. The Vegas store has a modern design complementing the brand’s athletic DNA and 100-year heritage, featuring vintage catalog and archive imagery, along with reclaimed basketball wood fixtures.
“We are excited to build upon the consumer demand for Champion with our newest store in Las Vegas,” says David Robertson, director of Champion brand marketing. “We look forward to engaging directly with our consumers through fun events, exclusive products and on-site customization. Our goal with the Las Vegas store is to offer a shopping experience that exceeds our consumers’ expectations with outstanding products and many opportunities for creativity.” — D.S.
