Delta Apparel Inc., Greenville, S.C., announced its Salt Life brand has opened its newest brick-and-mortar retail location in Orlando, Fla.
Located at the Florida Mall, it is the brand’s seventh overall location and fourth in Florida.
“We love the new Orlando location, our first in a mall setting, and the growth our brand continues to enjoy in the Florida market,” says Salt Life Group President Jeff Stillwell. “Our brand was born in the Sunshine State and it continues to be at the heart of our business. We hold several key Salt Life events in Orlando each year and we believe the new store will serve as a prime location for area visitors and locals to discover the brand and start living the Salt Life.”
An additional Salt Life store is scheduled to open this fall in Key West, Fla. The company also will open multiple additional brick-and-mortar retail locations during the next several years.
“Our investments in direct-to-consumer strategies, including brick-and-mortar retail and e-commerce, are key drivers in growing the Salt Life brand’s awareness and reach,” says Robert W. Humphreys, Delta Apparel chairman and CEO. “We are excited about our plans to further expand the Salt Life retail footprint in the near term through new locations across Florida and in other Southeastern markets, and will continue to look for opportunities to increase the brand’s exposure both through direct-to-consumer strategies and partnerships with national and regional retailers.” — D.S.
