InkSoft, Tempe, Ariz., recently named Zach Silverman as its new marketing manager.
Silverman’s primary responsibilities will include assisting in the creation and execution of the company’s marketing strategy. Specifically, his mission is to engage with customers to understand and help solve their problems.
Silverman has a bachelor’s degree in political science from the University of Colorado at Boulder. While his past experience has not been in the decorated apparel industry, he has held a variety of past positions in marketing and public relations. This includes creating his own start-up company, which was a content distribution platform designed to increase the exposure and engagement that content creators have with their audience.
Customers can expect Silverman to use his creative problem-solving skills and his passion for helping brands get their content to the right audience to their benefit, according to the company. — D.S.
