2025 III Awards – Digital Decorating Design of the Year: Emerald City Decoration “Down to Earth” Design

Published: April 2, 2025

In a great example of a decorator combining a number of different techniques, the Pacific Northwest’s Emerald City Decoration employed a combination of direct-to-garment (DTG) and direct-to-film (DTF) to produce this image for a Seattle Space Needle tee, based on a design by renowned Seattle-based artist Henry (henry.art). Specifically, DTG was employed to render the image’s ultra-soft color transitions, “ensuring the artwork’s intricate cosmic gradients remained true to the artist’s original vision,” while DTF overlays were selectively applied to “amplify key design elements with a vibrant punch, enhancing contrast and depth while preserving durability.” Per Emerald city: “The art proved a challenge for the team to recreate in the essence of the original. One method of decoration was not going to do it justice… The final product captured the essence of Seattle’s Space Needle and Henry’s street art, appealing to both art lovers and visitors alike.” Kudos to Emerald City for going the extra mile in bringing this image to life. For more information, go to emeraldcitydecoration.com.

To see the complete list of 2025 Impressions Industry Impact Awards Winners, click here. Photo courtesy of Emerald City

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series