ATLANTA — Print producers are rethinking traditional global supply chains as the industry shifts toward local, on-demand production, cutting waste by up to 75%, reducing shipping costs by as much as 40%, and scaling revenue without adding headcount.
To demonstrate how this transformation is playing out in real-world operations, Gelato has launched the GelatoConnect City Tour, a seven-city series bringing together production leaders across North America, Europe and Australia. The tour kicked off in Chicago and Atlanta and will continue through Frankfurt, London, Sydney, Melbourne and Stockholm through June 2026.
A New Operating Model for Print Production
At the center of the tour is GelatoConnect, an end-to-end operating system designed to unify procurement, workflow and logistics into a single platform. By replacing fragmented systems, the technology enables print facilities to operate as connected, on-demand production hubs—driving gains in efficiency, cost control and scalability.
Real-World Results from Print Producers
Early adopters are already seeing measurable impact. In Atlanta, Bennett Graphics reduced material waste from 41% to approximately 10%, generating an estimated $125,000 to $135,000 in annual savings on a single product line while improving efficiency by 20–25%.
Across the broader network, print providers are increasing throughput, improving margins and unlocking new demand from ecommerce, the creator economy and global brands.
“Megacities should produce what megacities consume,” said Henrik Müller-Hansen, founder and CEO of Gelato. “The future of production is local—produced globally, but close to the end consumer. As order sizes shrink and SKU complexity increases, this shift is no longer optional.”
Inside the City Tour Experience
Each stop is designed as a small-group, full-day event focused on practical insights and peer-to-peer learning. Attendees hear directly from operators about what’s working, what isn’t and how they’re adapting their businesses.
At the Chicago event, Amit Kumar, co-founder and CEO of WeMust, and Connor Pera, owner and president of The Print Authority, shared how GelatoConnect accelerated their production growth.
“We started with one DTG printer. Within two weeks, we ordered a second,” Kumar said. “In the first month, we produced 20,000 orders.”
Pera added, “We’re going to be five to 10 years ahead of other printers our size in figuring out how to profitably produce smaller order quantities.”
The next event takes place April 28 in Frankfurt, featuring Daniel Oschatz, co-CEO of Oschatz Visuelle Medien, and Andreas Bach, founder of SCS Solutions. Both will share how connected production enables new customer acquisition and scalable growth without increasing headcount.
“With GelatoConnect, we earned new customers we couldn’t have reached before,” Oschatz said. “If you want to be part of the future of the printing industry, there is no way around it.”
Remaining Tour Stops:
- Frankfurt — April 28
- London — May 11
- Sydney — May 19
- Melbourne — May 21
- Stockholm — June (TBA)
Registration is open, with limited seats available for each city.
