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Impressions

Trend Setter James Dean wearing a White Cotton T-shirt

The T-shirt: A brief, But No Less Fascinating History

Here at Impressions magazine, we get a lot of press releases. Rarely, however, do they pique my interest in quite the same way as the one I received publicizing a...

Dye Sublimated Apparel Market garments at Impressions expo

Study: Dye Sublimated Apparel Market to Reach $17.1 Billion by 2033

Impressions Magazine 2026 State of the Decorated Apparel Industry

Special Report: The State of Apparel Decorating in 2026

High school football player sprinting across a field wearing an A4 performance football uniform featuring moisture-wicking athletic fabric and custom team graphics.

2026 Teamwear and Athletic Apparel Trends: Performance, Athleisure and Customization Drive Growth

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Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

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Latest Posts

GSG Video Covers Sewing On Moisture-Management Fabrics

A new video from GSG, Dallas, demonstrates how to embroider on moisture-management and dry-wicking materials with minimal puckering and pulling.    In the video, shown above, embroidery expert Liz Beavers…

News December 8

Holloway Debuts Custom Sublimation

Holloway Sportswear, Sidney, Ohio, now offers custom sublimated uniforms for basketball season.   Customers can now design their uniforms online in order to achieve a custom look. The custom sublimated…

News December 5

Graphix RACK Introduces New Vinyl Storage System

Graphix RACK, Pickford, Mich., has debuted the Graphix RACK50 vinyl-storage system, which can be mounted on a wall for decorators to take advantage of unused shop space. The Graphix RACK50…

News December 4

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Preventing Embroidery Digitizing Disasters: Part 2

Screen-printing stencil with tight mesh tension producing sharp edges and detailed print registration.

Why Mesh Tension Matters in Screen Printing: Faster Prints, Sharper Detail, Higher Profits

Rolled DTF gang sheets on transfer film showing multiple designs prepared for heat transfer production

Gang Sheets Are Transforming DTF Printing: How Decorators Cut Costs and Boost Profits

Heat Press decorated team uniforms

Custom Apparel Heat Pressing: A Guide for Teamwear Decorators

Custom high school football hoodie collection featuring Lincoln Eagles branding with front and back designs for team apparel sales

How Decorators Can Grow Revenue With Team Apparel Collections and Print-on-Demand

2025 PWP Studio Corporate Event Photographers

DTF Printers: When Does It Make Sense to Bring Direct-to-Film Printing In-House?

High school football player sprinting across a field wearing an A4 performance football uniform featuring moisture-wicking athletic fabric and custom team graphics.

2026 Teamwear and Athletic Apparel Trends: Performance, Athleisure and Customization Drive Growth

Graphic improving decorated apparel shop business practices

Leveling Up: From Identity Crisis to Competitive Advantage in Decorated Apparel – Part 1 of 2

INKclusivity: Company Benefits of Disability Inclusion & How-to Implementation Guide

Hiring Employees with Disabilities and the Decorated Apparel Industry: Debunking Fears, Stigmas and Myths

Jeremiah Brown Love Island Next Level Apparel

Athleisure Trends 2026: Comfort, Performance and Lifestyle Drive the Next Wave

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series