Impressions
Special Report: The State of Apparel Decorating in 2026
The more things change, the more they stay the same—or do they? Obviously, there continues to be change across the decorated apparel industry, but does this change mean more of...
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Effective Social Media for Custom Decorated Apparel
So, you know you’re supposed to be on social media, but you sit down at your computer to write a post, and the blank screen stares back at you menacingly,…
Build Your Business March 15
Ask the Experts: Marshall Atkinson and Generative AI
In this excerpt from the Impressions “Ask the Experts” series, Impressions Content Director, Adam Cort, discusses the importance of artificial intelligence, or AI, with veteran screen-printer Marshall Atkinson. Atkinson, a…
Build Your Business March 15
Screen-printing and Decorated Apparel: It Takes a Village: Part 2 of 2
As discussed in the first part of this two-part series, in which we focused on flash units and dryers, when it comes to screen printing, the press is only part…
Process and Technique March 15
Process & Technique
