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Impressions

Wall displaying hundreds of embroidered logo samples used to evaluate embroidery digitizing quality, stitch density, lettering clarity and design execution.Process and Technique

Preventing Embroidery Digitizing Disasters: Part 2

From closing letter counters and escaped underlays to density problems and sequencing errors, learn how to troubleshoot common embroidery digitizing challenges before they become production headaches

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Trend Setter James Dean wearing a White Cotton T-shirt

The T-shirt: A brief, But No Less Fascinating History

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Impressions Magazine 2026 State of the Decorated Apparel Industry

Special Report: The State of Apparel Decorating in 2026

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High school football player sprinting across a field wearing an A4 performance football uniform featuring moisture-wicking athletic fabric and custom team graphics.

2026 Teamwear and Athletic Apparel Trends: Performance, Athleisure and Customization Drive Growth

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Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

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Latest Posts

Pricing best practices embroidery business

Keep the Focus on the Business Side of Your Decorated-Apparel Business

 It’s easy to get bogged down in the technical aspects of apparel decoration, but the real path to success, if you’re an embroiderer (or a screen-printer, heat-press specialist or…

Videos March 28
Equipment Zone DTG, DTF decorated apparel printing

DTG, DTF and What They Mean for Today’s Decorated-Apparel Industry

 Impressions Shop Talk host Rick Roth, founder of New England’s Mirror Image Screenprinting & Embroidery and the Ink Kitchen, sits down with the Equipment Zone’s Jay Busselle, and together…

Videos March 28
Dave Gardner screen printing icon, color separtion

Dave Gardner: Creator of T-shirt Simulated Process Printing

 In a truly special installment of the Impressions Shop Talk series, host Rick Roth, founder of New England’s Mirror Image Screenprinting & Embroidery and the Ink Kitchen, sits down…

Videos March 28

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series