Impressions
2026 Teamwear and Athletic Apparel Trends: Performance, Athleisure and Customization Drive Growth
Youth sports, school programs, athleisure lifestyles and sustainability initiatives are reshaping teamwear and athletic apparel in 2026, creating new opportunities for decorators and apparel suppliers
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The Business MeMaw: Sandy Higgins, The Crackerjack Shack Founder & CEO
When Sandy Higgins talks about growth, she doesn’t romanticize it. She laughs, reflects and tells the truth, often all at once. After nearly two decades at the helm of The…
Build Your Business February 2Q-Tees Highlights Promotional Merchandise Trends for 2026
ATLANTA — Early-year promotional merchandise trends are showing a clear shift toward practicality, longevity, and stronger brand alignment, as distributors and buyers reassess which products deliver lasting value. According to…
News January 28Another Outstanding Impressions Expo in Long Beach, California
Organizers of last week’s 2026 Impressions Expo in Long Beach, California, had long known the event was on track to be another great one, if for no other reason than…
News January 27


















