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Impressions

Wall displaying hundreds of embroidered logo samples used to evaluate embroidery digitizing quality, stitch density, lettering clarity and design execution.Process and Technique

Preventing Embroidery Digitizing Disasters: Part 2

From closing letter counters and escaped underlays to density problems and sequencing errors, learn how to troubleshoot common embroidery digitizing challenges before they become production headaches

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Trend Setter James Dean wearing a White Cotton T-shirt

The T-shirt: A brief, But No Less Fascinating History

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Impressions Magazine 2026 State of the Decorated Apparel Industry

Special Report: The State of Apparel Decorating in 2026

News
High school football player sprinting across a field wearing an A4 performance football uniform featuring moisture-wicking athletic fabric and custom team graphics.

2026 Teamwear and Athletic Apparel Trends: Performance, Athleisure and Customization Drive Growth

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Gen Z shoppers discovering apparel brands through social media and influencer content on mobile phones.

How Gen Z Discovers and Buys Apparel: Social Media, Influencers and the New Path to Purchase

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Latest Posts

Ninja Transfers Shinobi AI chat assistant interface showing personalized order tracking, DTF printing support, and 24/7 customer service for apparel decorators.

Ninja Transfers Launches Shinobi AI Chat Assistant for DTF Printing Customers

New AI-powered assistant provides 24/7 order-aware customer support, helping decorators manage DTF transfer orders, production questions, and purchasing decisions in real time

News July 10
Athletes wearing adidas team apparel available through S&S, the exclusive U.S. wholesale distributor for adidas teamwear, school athletics, and branded merchandise.

S&S Becomes Exclusive U.S. Distributor for adidas Team Apparel

Expanded partnership gives decorators, team dealers, and promotional products distributors exclusive U.S. access to adidas team apparel through S&S's nationwide distribution network

News July 10
NHL and STAHLS' partnership graphic highlighting real-time jersey customization technology used during the 2026 Upper Deck NHL Draft.

STAHLS’ Delivers Real-Time Jersey Customization at the 2026 NHL Draft

Apparel decoration leader partners with the NHL to produce personalized jerseys moments after first-round draft picks are announced, showcasing the power of on-demand customization

News July 9

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series