HanesBrands, Winston-Salem, N.C., recently partnered with the National Park Foundation to inspire people from all backgrounds to connect with, celebrate and support America’s national parks and community-based programs.
As part of the partnership, HanesBands will market officially licensed innerwear and activewear under its leading brands, including Hanes, Champion, Alternative and Gear for Sports.
“This tremendous opportunity marries the incredible impact of the National Park Foundation with a leading brand of global recognition,” says Will Shafroth, president of the National Park Foundation. “With a commendable record of environmental and social stewardship, HanesBrands will be a powerhouse in helping the foundation carry out its mission to ensure the vitality and promise of America’s National Park System for future generations.”
HanesBrands is the newest National Park Foundation partner for the Find Your Park/Encuentra Tu Parque movement.
“This is a great partnership between two iconic organizations to support an important mission and benefit America’s national parks,” says John T. Marsh, group president of global activewear for HanesBrands. “The work of the National Park Foundation matches the spirit of our company values.”
The partnership also supports the National Park Foundation’s Centennial Campaign for America’s National Parks. To date, this comprehensive fundraising campaign to strengthen and enhance the future of America’s national parks has raised more than $470 million in private donations. — J.L.
