Terms like “game changing” and “groundbreaking” tend to get thrown around a lot when it comes to new product introductions. However, when it comes to Gildan’s new Plasma Printing Technology, which debuted at the 2025 Impressions Expo in Long Beach, California, this might, in fact, truly be a game changer. Not so much a specific product as it is a process, Gildan’s new Plasma Printing tech works by integrating a series of specialized softeners directly into a garment’s fabric as a part of the manufacturing process, thereby minimizing or even eliminating the need for pre-treatment when direct-to-garment (DTG) apparel printing. The image shown above highlights the difference, with the Plasma Print portion at left compared to a section of untreated fabric to the right. The new technology also serves to elevate softness, ink coverage and overall print vibrancy. Per the company, “Plasma Printing Technology sets a new benchmark in DTG printed apparel, underscoring Gildan’s relentless commitment to advancing product innovation and exceeding industry expectations.” For more information, go to gildan.com.
To see the complete list of 2025 Impressions Industry Impact Awards Winners, click here. Photo courtesy of Gildan
