Stahls’ Offers Footwear Decorating How-To Video

Published: August 13, 2013


Stahls’ CAD-CUT Direct
, St. Clair Shores, Mich., is offering a video that demonstrates the use of its new Hotronix shoe platen.

Josh Ellsworth, general manager, CAD-CUT Direct, created the video, called “Tools to Increase Your Return on Investment — the Shoe Platen from Hotronix.”

The video, shown above, begins with a demo on how to attach the platen to a Hotronix heat press. Ellsworth notes that the platen comes with an attached pad that allows it to accommodate a variety of shoes and keeps footwear stable for pressing.

He then discusses the type of heat-applied graphics materials best suited for decorating shoes. He notes that materials with a sticky backing, such as CAD-CUT Direct Fashion-Film, work best for small logos and graphics with fine detail.

A variety of shoes are decorated in the video, including baseball, football and soccer cleats, as well as skate shoes and a pair of kid’s sneakers.

For more information, visit stahlsid.com. — L.M.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series